Will ads turn cable into a tv clone?

Article Abstract:

A Decisions survey of media experts reveals a retrenching of thinking on the effectiveness of cable. Highlights of the survey indicate many see cable as only a delivery system, narrowcasting is suffering, advertiser dollars movement to broad-based networks will trigger a shakeout process, and cable is to measured quantitatively before it is ready.

Television broadcasting stations, Research, Analysis, Television advertising, Public opinion, Subscription television, National Cable and Telecommunications Association

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Time banking under the microscope

Article Abstract:

Time banking, the practice used by advertising agencies to sell programs for time credits, rather than cash, is being closely scrutinized. How different agencies manage time banking is shown.

Advertising agencies, Management, Television programs, JWT Worldwide

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Sears chases the wayward shopper

Article Abstract:

Sears and Roebuck Co's new ad campaign to build a corporate image.

Department stores, Advertising, Retail industry, Retail trade, Sears, Roebuck and Co., Wood, Robert E.

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