Y&R issues study on 'The New Gourmets'

Article Abstract:

Young and Rubicon's Brand Futures Group has completed its 'The New Gourmets' study commissioned by GOURMET magazine. The study noted that new gourmets do not take their affluence lightly. Thus, cause-related marketing with an underlying spiritual tone will become increasingly critical for these people as their sense of social responsibility grows along with their influence. The survey also found that new gourmets' product preferences lean heavily toward superior quality rather than brand association. Young and Rubicam's study also detailed other new trends among new gourmet consumers.

Gourmet & Fancy Foods

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HealthFocus report on nutrition

Article Abstract:

Des Moines, IA-based HealthFocus' HealthFocus Trend Report has found that the functional foods market is serving as the cutting edge of health and nutriional trends in the US. The study found that shoppers not only perceive a connection between nutrition and the risk of becoming ill, but also associate nutrition with current health, performance and the treatment of illness. The report also found that 52% of shoppers believe that food can be used to reduce their use of some drugs and other medical therapy, up 10 points since 1994.

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Functional food marketers position themselves for a long haul

Article Abstract:

The functional food industry is predicted to in generating substantial incremental revenue and profits in the near future. According to Kline and Co Project Manager David Vladyka, marketing of functional foods has become tedious and expensive because of the negotiation of the regulatory claims process and the difficulty of changing consumer attitudes and usage. Vladyka explains that the companies that are in the best position are those that best understand the field of nutrition and those with broad product portfolios.

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