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Starbucks & Microsoft to provide in-store Web access

Article Abstract:

Starbucks Corp and Microsoft Corp have partnered to offer wireless access to the Internet from Starbucks coffeehouses. This collaboration will enhance consumer experience for Starbucks' customers as well attract new customers to its retaillocations. The in-store network complements a broader Starbucks effort to update store technology in order to streamline operations and communications.

Publisher: Magazines/Creative Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001

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Microsoft & RadioShack form alliance

Article Abstract:

Microsoft Corp reached a five-year strategic alliance with Tony-Radio Shack to speed up the adoption of Web technologies and consumer connections to the Internet. The alliance is also designed to attract new customers for both businesses. The agreement calls for the establishment of a Microsoft 'store within a store' in up to 7,000 RadioShack locations all over the United States.

Publisher: Magazines/Creative Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999

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Subjects list: United States, Microsoft Corp.
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