Finding opportunity

Article Abstract:

Crop protection product retail dealerships are confronting a highly uncertain year ahead in 2000. This is largely due to the backlash against biotech products and plunging commodity prices. Furthermore, electronic commerce appears to be the wave of the future and dealers are unsure about the consequences of this new communication medium for their businesses. The industry has also experienced a wave of consolidation among seed producers and crop protection product manufacturers. These trends represent both threats and opportunities for retail dealerships, who must determine what their relevant marketing channels will be and who will perform their required marketing channel functions.

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At the eleventh hour

Article Abstract:

The 2000 agricultural production season appears to be highly uncertain and this is largely due to the question of whether farmers will or will not devote a consoderable amount of their acreage to biotech crops. What is clear is that a tremendous amount of crop protection products and seed inventory hangs in the balance, with farmers appearing not to have committed to either biotech or non-biotech seed as of early Dec 1999. Agricultural chemicals dealers and distributors would do well to adopt a flexible attitude throughout 2000.

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Cross-selling vs. energy

Article Abstract:

Several farm supply dealerships promote herbicide-tolerant crop programs that offer farmers product packages consisting of crop protection products and herbicide-tolerant seeds strung with discounts and rebates. The management strategy applied by farm supply stores in this case is called synergy not cross-selling. By offering this packaged products, they cater to all farmers' product-and-service needs in weed control.

Strategy & planning, Farm Supplies Whsle, Farm Supplies Wholesalers, Agricultural supplies industry

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