A Quarter-Century of Trial-and-Error Propels Chicago Retailer to the Top

Article Abstract:

Townhouse TV & Appliance, one of the largest independent appliance - home electronics stores in the Chicago area, recently celebrated its silver anniversary by unveiling a new 24,000 square-foot outlet. It expects to realize about twelve million dollars in 1985 revenues. Revenues are evenly divided between white goods (refrigerators, washers, dryers) and brown goods (TVs, stereos, VCRs). Mike Moore, president of the company, attributes its success to competitive pricing, aggressive advertising, and the great variety of merchandise on the showroom floor. His most recent venture is into video movie rentals. Photographs of the store's showroom and its new computerized outdoor sign are included.

Growth (Physiology), Revenue, Growth, Retailing, Illinois, Expansion, Moore, Mike, Townhouse TV & Appliance

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Service Merchandise: Mass Marketing

Article Abstract:

Many of Service Merchandise's customers know what they plan to buy before they come in. The store stresses telephones and portable stereos. Twelve percent of its overall sales come from electronic products.

Electronics, Chain stores, Sales, Service Merchandise, Companies

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