Data projectors pave path for diverse uses other than presentation tools

Article Abstract:

Japanese data projector manufacturers are enhancing their efforts to improve their products, expand their marketing systems and strengthen their approaches to potential markets. The market growth rate in Japan is high compared to other countries although its sales volume is small. Therefore, manufacturers intend to increase the domestic market to approximately 100,000 units. This is in line with the projection that analysts made about the data projector market growing by 20% yearly in volume.

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Sanyo anticipates surging demand for entertainment-use projectors

Article Abstract:

Sanyo Electric Company Ltd of Japan intends to enhance its marketing efforts for data projectors in the field of entertainment. The product, according to the company's Product Planning Section's manager, Toshiyuki Nagata, has been receiving positive responses from large hall operators and motion picture firms. He adds that Sanyo, which had initially marketed the product for education and business presentations, intends to position its projectors for both markets.

Marketing procedures, Projectors

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