Dealing with Trade Associations
Article Abstract:
Marketing professionals need to handle relations with customer and distributor trade associates. While trade associations in the United Kingdom are not allowed to organize against any one supplier, they do set standards, make judgments on the quality of service and influence such matters as rebates, discounts and distribution networks. Trade associations have strong indirect influence on marketing functions. Taking the initiative with trade associations can be the most effective way of keeping in their good graces. Marketing organizations and personnel need to keep trade association relationships in careful balance, resolving sources of conflict, using power and pressure carefully and taking best advantage of interpersonal skills to sell trade associations.
Publication Name: Industrial Management & Data Systems
Subject: Computers and office automation industries
ISSN: 0263-5577
Year: 1984
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You've got your C-card - now what?
Article Abstract:
Divers who have just finished a diving certification course are usually in a dilemma on what to do next. However, four options are available to newly certified divers. These are signing up for a continuing education course, joining a local dive club, signing up for a tropical dive resort vacation or taking a live-aboard diving vacation. The first option is ideal for new divers who want to master certain skills. The presence of an instructor is a wonderful chance for divers to learn from their mistakes and hone their diving skills.
Publication Name: Rodale's Scuba Diving
Subject: Sports and fitness
ISSN: 1060-9563
Year: 1999
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Editors? No imagination!
Article Abstract:
Newspaper editors to graphic designers are usually incoherent that they usually give suggestions that have nothing to do with the design. Editors do not have imagination and want designs that they have seen elsewhere. Graphic artists are usually sent back to do more revisions of their works even after the editors selected several designs. Editors, who demand unrealistic deadlines, also tend to be obsessive as they keep copies of all the stories they wrote and worst, they treat graphic artists as trained machines.
Publication Name: Design
Subject: Architecture and design industries
ISSN: 1520-4243
Year: 1998
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