Fearless forecast

Article Abstract:

Digital-media professionals were asked to forecast the future of the industry. Blitcom co-founder Jan Mallis says the future will be characterized by big acquisitions and partnerships. Marimba CTO Arthur van Hoff says Apple and Netscape will find partners in 1998. Dataquest analyst Dan Lavin says Netscape will reject a buyout offer from a multinational company in 1998 and will come to regret its decision within two years. Internet analyst Daniel Dern says Microsoft will buy Disney. O'Reilly & Associates founder and Pres Tim O'Reilly says Microsoft will finally have to pay the price for its abusive marketing tactics, and corporations will start to look for non-Microsoft solutions. Construct Chief Investigative Officer Mark Meadows says VRML will become a file exchange format, he expects rich multiuser narratives with a front-end comic-format interface to become popular.

Software Publishers, Energy Mgmt Software Pkgs (Micro), Image processing software, Desktop video

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When did you get multimedia?

Article Abstract:

Many products and technologies were involved in the development of the modern multimedia business. This is demonstrated by a timeline dating from the Pong video arcade game's debut in 1972. Other early contributing technologies include interactive laserdisks, which debuted in 1973, and Atari home video games starting with the Atari 2600. Other events of note include 1978's Apple II microcomputer, the musical instrument digital interface (MIDI) in 1982, Nintendo's entry into the game market in 1982, Apple's introduction of the Macintosh in 1984, and the first virtual reality technologies in 1984. CD-ROMs and Microsoft's Windows debuted in 1985, HyperCard in 1987, and Voyager's first CD-ROM was introduced in 1989. Since 1990 there has been a rapid expansion of multimedia technology and markets, and numerous events are cited in the subsequent years.

Computer peripheral equipment, not elsewhere classified, Computer history, History of Computing

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Heidi Roizen believes in Apple

Article Abstract:

Heidi Roizen, Apple's new vice president of developer relations, plans to improve Apple's image with developers, while increasing budgets that allow those developers to attract customers. Roizen is promoting a program that allows developers to lease Apple equipment rather than having the company offer free equipment to selective developers. Roizen has also been instrumental in a budget increase of $20 million that will allow developers to market Apple's products. Roizen is diligently working to improve Apple's relationship with developers by meeting with over 200 of them personally, and by corresponding with approximately 4,000 developers via e-mail. Roizen sees the game market as an area that Apple must focus more attention on. She remains optimistic about Apple's future, and she is dedicated to restoring Apple's popularity among consumers.

Officials and employees, Marketing, AAPL, Interview, Company marketing practices, Company analysis, Company public relations, Apple Inc., Vendor relations

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