Mass merchandising no cakewalk for CD-ROM

Article Abstract:

CD-ROM sales have tripled over the last year, but large retail stores have not had much success in selling them. The mass merchandise outlets are a poor venue for CD-ROM sales, according to analysts, because the average cost of $40 per title is too high for this audience. Even though sales continue to be slow, retailers still expect to gain a larger percentage of the CD-ROM market as prices decrease. CD-ROM titles sell well at specialty stores and computer outlets, however. Brisk sales at these types of outlets may be due to the availability of demonstration stations and more experienced sales staff. Bundling continues to be a strong practice, although the practice is starting to decrease. Some publishers are issuing sampler discs, or participating in multi-CD packaging promotions. In the future, music stores may become a major retail channel for CD-ROM titles with the availability of the CD-Plus format that permits a CD-ROM to be played as a standard audio disc.

Forecasts and trends, Industry trend, Market trend/market analysis, CD-ROM disks, CD-ROM Technology

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The domain name game

Article Abstract:

The many legal uncertainties surrounding web domain names and corporate copyrights require that companies enlist the aid of attorneys when developing their web strategies. Network Solutions, which manages global domain names on the web, allows companies whose registered trademarks are being used by others to stop them from using the names. Fenwick & West attorney Sally Abel says this arbitrates trademark conflicts without a full investigation, and there is no mechanism to resolve disputes when a name is trademarked in two different industries. Some trademark problems may be addressed with the arrival of seven new generic top-level domains, and by the coming end of Network Solutions' monopoly on domain-name registration. Many attorneys believe self-regulation can continue to work, but Internet trademark issues will become more complicated in the future.

Column, Internet/Web overview, Domain names, Industry legal issue, Internet address/domain name, Trademark

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Recasting CNN Interactive

Article Abstract:

CNN Interactive, which employs about 180 people, has experienced repeated successes in increasing its user numbers. Numbers have spiked with every major news story. Now, the company is experimenting with a redesign and offering a new feature called Videoselect, aiming to impress CNN.com visitors and hold their attention. Videoselect lets users see a current CNN Headline News segment on demand. Focus groups have revealed that people usually come to CNN for up-to-date information about breaking stories, but CNN offers more, including TravelGuide, Wheels, Sci-Tech and a daily Quick Poll. Designers have been working with focus groups to find effective ways to draw attention to these and other services.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Services, Internet services, Company Web site/Web page, Web sites (World Wide Web), Online information services, Company services, Online information service, Cable News Network. CNN Interactive

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