Sponsorships - Their Nature and Role as a Form of Media

Article Abstract:

Sponsorship has been used by business as a means of promotion. Sponsorships usually take the form of a contribution in cash or the promotion of an activity in sports or other leisure activities. As a business activity, sponsorships have grown in the last ten years. Sponsorships assist in sales, publicity, image, awareness of the company, community relations and entertainment for customers. Television exposure was the primary interest of sponsoring companies. A table summarizes the different types of sponsorship and the image these events evoke.

Business, Public relations, Digital television, Applications, Promotion of Product, United Kingdom

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Magnetic Media

Article Abstract:

Five products in the magnetic media market are announced. Fuji introduced the GT-11 high bias cassette tape. Scotch is now offering both Beta and VHS blank tapes. SSK has introduced a VCR head cleaner. TDK introduced the HD-Pro videotape. Sony has introduced a new line of Beta tapes. A brief description and price of each item are given.

Magnetic tapes, Magnetic storage media, Magnetic Media, New Product, Products, buyers guide, Cassette Tape, Tape Storage, Videocasette Recorders, GT-11, HD-Pro, Beta Tapes, VHS Tapes, Premium Video Headcleaner, Beta Tape

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The Media: New Haven's 'Co-operative' Dailies

Article Abstract:

The New Haven, Connecticut daily newspapers are an advertising source for electronics retailers. Full-page ad rates are about $1,800. Walter Nester, advertising vice-president, offers to help retailers make use of co-op funds.

Consumer electronics, Newspapers, Electronics, Publications

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