TDK Aims Messages at Personal Audio Owners

Article Abstract:

TDK Electronics Corporation has announced a new advertisement campaign to start in the spring of 1984. The ads will target those consumers owning "Walkman"-type and other portable mid-fi audio equipment. The ads will appear in magazines that appeal to the 18-35 year-old group.

Marketing, Cassette Tape, Promotion of Product, Marketing Strategy, Advertising (Industry), TDK Electronics

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Upscale Audio Rides CD Wave into the Future

Article Abstract:

Several firms are now trying to gain the high end market of audio equipment. Sony Corp. has a new promotion for its ES Series and Sansui and Kenwood are dealing with digital sound of the Compact Disc (CD). CD's are a step-up in receivers.

Disk drives, Digital sound recording, Trends, Digital Recording

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Industry Rides Wave of Prosperity in '84

Article Abstract:

Record breaking profits is the '84 outlook in the electronics industry. The ETA Consumer Electronics Group is projecting a $11.2 billion sales year. Autosound, computers, video games and telecommunications are all up.

Electronic Industry, Telecommunications, Outlook, Home Computers, Video Game Systems

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