Trained Staff, Bundling Help Peripheral Efforts

Article Abstract:

All computer retailers should address the after-market. A trained staff, bundled systems and consumer education are essential for the peripheral business. Particular importance should be placed on monitors and modems, where retailers have to be extremely knowledgeable. Matrix printers and disk drives will also begin to see higher sales.

Distribution channels, Computer accessories, Bundled software, Hardware Selection, Retail/Reseller Channel, Peripherals

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IBM PCjr Could Help to Stabilize Market

Article Abstract:

The announcement of the IBM PCjr home computer has forced other home computer vendors to raise their prices. Texas Instruments reduced the price of its TI 994-A as well as related software and cut its losses. Retailers feel the PCjr should sell well even though it lacks a full-stroke keyboard.

Personal Computers, New Product, Price, Home Computers, Pricing Policy, PCjr

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Software Mirrors Computers in Growth

Article Abstract:

There is a lot of work involved in being a successful software retailer. Some retailers stress software packages, like word processors, with initial hardware sales. Retailers have to know their average customer and his needs in order to stock the software that will sell.

Software, Growth (Physiology), Growth, Software Packages, Software Retailing

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• Abstracts: Training and Education: The Value in Computer-Based Training

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