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Construction and materials industries

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3 evolutions are on CRM horizon

Article Abstract:

While the aim of direct marketing has not changed, the way it is carried out has changed drastically in the last 25 years. All work, mailing and compiling of lists was done manually then, but today the scene has changed. With extensive use of computers and consumer databases, companies now prefer the targeted direct mailing approach rather than mass mailing. More changes will probably happen in the future, especially with the enforcement of the no-call and anti-spam legislation. Some of these predicted changes have been discussed.

Author: Schrader, Dave
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Legal issues & crime, Government regulation (cont), Forecasts, trends, outlooks, Legal/Government Regulation, Laws, regulations and rules, Forecasts and trends, Government regulation, Market trend/market analysis

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Avon's calling in China

Article Abstract:

World's largest door-to-door cosmetics distribution firm Avon Products Inc. has received direct-selling license in China. The firm was banned in China eight years ago.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
China, Foreign trade, Toilet preparations, International trade, Cosmetics industry, Avon Products Inc., AVP, Licensing, certification and accreditation

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Subjects list: United States, Direct marketing
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