A $500 million campaign with not a penny for search?

Article Abstract:

A focus on IBM's new 500 million dollar marketing campaign to highlight its enhanced office productivity software Vista Operating System is presented. This campaign is targeted towards fortune 500 companies.

Electronic computers, Systems Software Pkgs (Micro), Computer industry, Product introduction, Microcomputer industry, Operating system, Operating systems (Software), Operating systems, International Business Machines Corp., IBM, 64-bit operating system, 32-bit operating system, Vista Operating System (Operating system)

---

MSN hails adCenter as one-stop shop for search ads

Article Abstract:

Microsoft Corp. launches the paid search portion of MSN adCenter as a one-stop shop for search advertisers and company executives.

Services introduction, Computer software industry, Software industry, Microsoft Corp., MSFT, Company service introduction, Service introduction

---

Soffont adds features to CRM tool

Article Abstract:

Soffont Software, a supplier of enterprisewide customer relationship management solutions, has launched TRACKweb CRM 7.0.

Business Software Pkgs (Micro), Business management software, Suites (Software), Soffront Software Inc.

Similar abstracts:

• Abstracts: Eastwood calms complaints about site search. MSN learning ropes on contextual ads
• Abstracts: Delivery point packaging: yea or nay? Uncertainties surround flat sorters, make-up rules. Wanted: qualified USPS Board nominees
• Abstracts: Art.com, Visa in co-branded DM push. Report: internet, mail top-growing '07 ad channels
• Abstracts: R.R. Donnelley buys officeTiger for $250M. R.R. Donnelly buys UK Printer for $990 million

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.