LTS creates segmented Trans Union list offerings

Article Abstract:

List Technology Systems Group is managing nine newly available files from Trans Union Business Information Services. The master file has more than 14 million names which Trans Union has compiled from more than 60 sources and developed through data modeling, actual observations and financial and credit information. Each product from the master file targets a different market that is believed to have a niche in the direct marketing community.

On-Line Information Services, Strategic alliances, Bsns Videotex Svcs ex Database, Online information services, Business information services, List Technology Systems Group

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Lake Group chosen to manage Smithsonian files

Article Abstract:

The Lake Group has been named list manager of the Smithsonian magazine file of 1.6 million active subscribers. It has also been appointed as manager for the more than 150,000 Air and Space subscribers from Smithsonian as well as the more than 2.4 million-name Smithsonian Magazine Enhanced Database. The Smithsonian file selections include gender, geography, recency, source and payment status.

Contracts & orders received, Lake Group Inc.

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