Abercrombie & Fitch to delete drinking article from Magalog

Article Abstract:

Abercrombie and Fitch of Reynoldsburg, OH, announced recently that it will remove a controversial two-page story entitled "Drinking 101" from its new magazine catalog, the A&F Quarterly. The cataloger cited that it does not encourage underage drinking or binge drinking. The article put the company in the national spotlight when Mothers Against Drunk Driving publicly criticized the said piece and called for recall of the catalog on NBC's "Today" show. Sales of A&F Quarterly reportedly went up 40% from the first quarter. However, the cataloger states that the increase can not be attributed directly to the controversy as the magalog's circulation has risen steadily since its debut in 1997.

Strategy & planning, Company Planning/Goals, Abercrombie & Fitch Co.

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Successories to debut new books and catalog to boost its BTB share

Article Abstract:

Successories, an Aurora, IL-based cataloger and retailer, is set to roll out a new catalog of recognition awards and a series of solo mailings of small motivational books. The company will drop 500,000 each of both mailers on Sept. 1, 1998, to names culled form its house file and outside lists. The book series includes titles such as "Teamwork, Action Steps for Building Powerful Teams," "Anatomy of a Leader," and "Motivation Lombardi Style." Meanwhile, the new 32-page recognition catalog will include awards made in a range of materials such as crystals, granite and brass. The awards will bear Successories artwork and engraved tags.

Direct Marketing, Successories

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