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Construction and materials industries

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Must-have vs. nice-to-have products

Article Abstract:

Two different kinds of newsletter catalog products 'must have' and 'nice to have' are focused and the process of marketing them is discussed.

Author: Bly, Robert W.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Periodical Publishers, Periodicals, Newsletters, Varieties, Catalogs, CD-ROM catalog, Catalogues

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Build direct-to-patient relationships online

Article Abstract:

Marketing practices in pharmaceutical industry and using of direct-to-patient approach as an online marketing tool is discussed.

Author: Doyle, Jere
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Pharmaceutical preparations, Usage, Pharmaceutical industry, Marketing, Company marketing practices, Internet marketing

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Subjects list: Methods, United States, Direct marketing
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