Avon's male call: New catalog for men

Article Abstract:

Avon is planning to publish a men's catalog christened M u The Men's Catalog. The catalog will comprise of new range of grooming products in addition to Avon's existing offerings for men.

Product introduction, New Products/Services, Toilet preparations, Toiletries industry, Avon Products Inc., AVP, Catalogs, CD-ROM catalog, Catalogues

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Holistic view still work in progress for retailers

Article Abstract:

The expenditure tips for multichannel marketers are presented. The factors to be considered to control marketing costs are also discussed.

Management dynamics, Advertising, Management, Economic aspects, Marketing industry, Company business management, Advertising expenditures

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