Bed retailer rests easier with its first catalog

Article Abstract:

Minneapolis, MN-based bedroom furniture, beds and accessories retailer Select Conmfort Corp began mailing its 27-page, premiere catalog in Jun 2000 to 725,000 customers and prospects who had inquired about its products either online or in a retail store. The catalog markets bedroom furniture for adults, as well as beds, mattresses, robes, sleepwear, pillows and mobiles for children and infants. The 13-year-old retailer also expects to use the catalog to announce new store openings.

Marketing procedures, Nonupholstered Wood Household Furniture Manufacturing, Minnesota, Wood Bedroom Furniture, Select Comfort Corp.

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Orvis and Volvo ink deal

Article Abstract:

Manchester, VT-based mail order and catalog house Orvis Inc signed a multi-year marketing agreement with automobile manufacturer Volvo Cars of North America Inc in Aug 2000. The deal calls for Volvo to advertise in Orvis' catalog. Orvis, in return, will use Volvo cars in its advertisements and promotions. Both companies consider the deal a good fit because their customers share common values, a commitment to quality and a concern for the environment.

United States, Electronic Shopping and Mail-Order Houses, Strategic alliances, Vermont, Mail Order Houses, Orvis Inc.

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