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Construction and materials industries

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Bigger, better ad campaign promised this year

Article Abstract:

The Recreational Boating and Fishing Foundation has finalized the advertising campaign for 2004 with the Water Works Wonders campaign. The advertising is projected to reach 86 percent of the target audience and generate more than 800 million adult impressions.

Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
Advertising and Related Services, Public Sector Advertising, Evaluation, Public service advertising, Advertising campaigns

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Raising the bar

Article Abstract:

A profile of Crusader Engines, a company that manufactures gasoline line inboards for the offshore applications, is presented. The company trains and equips its dealers to ensure unsurpassed customer satisfaction with its products.

Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
Marketing procedures, Company Profile, Customer relations, Thermo Electron Corp. Crusader Engines Div., Advertisement

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Subjects list: United States, Advertising, Boating industry
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