Bridal Guide offers something extra to keep readers engaged

Article Abstract:

The tactics used by the Bridal Guide, a bimonthly magazine, to survive in market are summarized. The supplement included in magazine that covers various issues like honeymooning, destination weddings and other interesting issues is the reason for the success of the magazine.

Product information, Management dynamics, Periodicals, Periodical Publishers, Management, Company business management, Bridal Guide (Periodical)

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DM author Richard Hodgson dies

Article Abstract:

Career and personal profile of Richard Hodgson, a veteran in direct marketing and author of several books on marketing communications, is presented.

Authors, Obituary, Writers, Hodgson, Richard (American parapsychologist)

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What's wrong with the e-mail picture?

Article Abstract:

The effective usage of images in e-mail marketing campaigns is discussed.

Methods, Usage, Pictures, Email marketing

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