YR purchases KnowledgeBase for $175 million

Article Abstract:

Advertising agency Young and Rubicam Inc (Y&R) of New York has acquired consumer list and database content and service firm KnowledgeBase of Chapel Hill, NC, for $175 million in cash and stock. Y&R will integrate the operations of KnowledgeBase with its direct response subsidiary Wunderman Cato Johnson. The ad agency also said that Knowledge will become the database marketing providers to its group of 10 advertising, marketing and communications companies, which generated a total of $1.52 billion in revenue in 1998.

Advertising Agencies, Direct Mail Advertising, Direct Mail List Rental, List brokers, KnowledgeBase

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Yoyodyne deal enhances Yahoo's DM services

Article Abstract:

Yahoo of Sta. Clara, CA, a leading Web portal company, has agreed to acquire Yoyodyne Entertainment of Irvington, NY, in a $30-million deal. The acquisition is expected to reinforce Yahoo's advertising and marketing services as well as widen the exposure of Yoyodyne's permission-based promotions. The merger with Yoyodyne will provide Yahoo access to the former's database of over 1 million e-mail addresses as well as technical knowledge in the operation of a permission-based promotions business.

Company Planning/Goals, Video Retailing Service, All Other Information Services, Online information services, Home shopping, Yahoo! Inc., Yoyodyne Entertainment, Article

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