Changing face of inserts: a retrospective

Article Abstract:

Insert media has grown from simple inserts in catalogs and packages to a huge industry by itself, complete with insert media brokers. In the early days mailers container between two to four inserts. As the inserts succeeded to bring business with cost effective strategies, innovative methods were adopted to reach targets. There is a bright future for inserts as professionals create new opportunities in the field.

Communications industry, Mass media

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EMS scales heights of catazines again

Article Abstract:

The details of EMS mailer known as catazine that provides information of products and outdoor sports are summarized. This service, which was stopped earlier, is restarted again.

Retail Trade, Services introduction, New Products/Services, Retail industry, Company service introduction, Service introduction, EMS

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MS Excel makes response analysis easy

Article Abstract:

The benefits and methods to use an excel sheet for managing catalogs, are presented.

Prepackaged software, Usage, Spreadsheets, Spreadsheet software, Microsoft Excel (Spreadsheet software), Spreadsheet add-on

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