Chicago Aquarium picks MC Direct for acquisition

Article Abstract:

The John G Shedd Aquarium has appointed Chicago, IL-based MC Direct Inc to handle its membership acquisition campaign for 2001. MC Direct has been charged with increasing the acquisition rate, which is lagging, and to bring strategy to matching their message with their audience, which was also lacking. MC Direct will offer creative direction, list strategy and procurement, program management, database development and management and an array of production services.

Contracts & orders received, Direct Mail Advertising Svcs, 7MC Direct Inc.

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Kestnbaum gets closer Impiric parent

Article Abstract:

Kestnbaum Consulting, a Chicago, IL-based strategy development and data analytics firm, has decided to shed off some of its previous independence in favor of greater cohesion with its parent direct marketing agency, Impiric. In taking this step, the company will expand from its traditional direct marketing base and target business related to online marketing, particularly customer relationship management.

Strategy & planning, Direct Marketing Services, Direct marketing, Kestnbaum Consulting

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