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Construction and materials industries

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Country and gospel singer uses virtual voice for inbound sales

Article Abstract:

The usage of an automated interactive voice response (IVR) system, by Nashville, Tennessee based, LS Records and LS Advertising, a company owned by oldtime country and gospel singer, Cristy Lane. THE IVR system, uses an intuitive speech recognition technology to read a script to simulate a live conversation, etc.

Author: Hovanyetz, Scott
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising, Usage, Technology application, Marketing industry, Speech recognition equipment

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Greco takes over DMA helm

Article Abstract:

John A. Greco was elected as the new Direct Marketing Association (DMA) President/CEO in the year 2003. He talked about the challenges faced by him in the industry and remarked on the complaints from the telemarketers.

Author: Hovanyetz, Scott
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Management dynamics, Executive changes & profiles, Management, Officials and employees, Company business management, Direct Marketing Association, Greco, John A.

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Subjects list: United States
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