Co-ops create new business data source

Article Abstract:

Acxiom/Direct Media rolled out its version of the cooperative membership business database, dubbed Business SmartBase, at its annual business mailers conference in July 1998. Meanwhile, consumer catalog co-op manager Abacus Direct, which has launched a BTB co-op since fall 1997, is joined by American List Counsel as a broker partner. Co-op membership databases require members to contribute their house files in exchange for the authorization to pull data out for mailing purposes. The co-op database reportedly has a depth of information to run models and other statistical analysis that can help businesses better target mailings at lower costs than renting individual lists.

Marketing procedures, Services information, New Electronic Marketing, Abacus Direct Corp., Acxiom/Direct Media

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List managers unveil new products

Article Abstract:

Several list managers recently introduced new products during the DM Days. Included are Cleveland-based Penton Lists, which unveiled a database of 195,000 office-technology buyers compiled from the subscriber lists of Office Systems, Office Dealer and other selected titles; Boca Raton, FL-based Dunhill International List Co., which rolled out a mailing list of manufacturers that includes 498,801 executives at 249,188 companies. Cleveland-based Advanstar Communications boosts its call center listings with the addition of a 38,000-name Teleprofessional Magazine file and the 175,000-name MAGIC International apparel trade show buyers and sellers file.

Advanstar Communications Inc., Dunhill International List Co., Penton Lists

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Alliance unveils new 'flavor' of compiled business, consumer data

Article Abstract:

Compiled Solutions of Plainsboro, NJ, has forged a strategic alliance with DTB Direct of Englewood Cliffs, NJ, to create a compiled American Consumer Index (Amdex) master file of 136 million individuals and a compiled American Business Index (Busdex) master file of 14 million executives. The alliance, dubbed CSDTB, stated that the files took three years to build. Amdex contains mail-order-buyer data on 100 million consumers, self-reported information on 35 million, and more. The files will be marketed as alternatives to list products such as the Acxiom Infobase List, the American Business Information business database and Polk Lifestyle Selector.

Company Planning/Goals, Alliances, partnerships, Compiled Solutions, DTB Direct

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