Coldwater creek turns to driving traffic into stores

Article Abstract:

Coldwater Creek, a catalog company established in 1984 was shifting into more of a retail-driven company. The CEO of the company stated that such a shift resulted into higher sales and increased net income during the first quarter.

Sales, profits & dividends, Facilities & equipment, Beliefs, opinions and attitudes, Buildings and facilities, Company sales and earnings, Chief executive officers, Company earnings/profit, Coldwater Creek Inc.

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8 ways to protect your bottom line

Article Abstract:

Internet and catalog selling have suffered post 9/11. Catalogers and internet sellers have been given 8 short term suggestions that will help them focus on strategies to save the bottom line.

Economic aspects, Direct selling

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99 handy tools to boost response

Article Abstract:

Some tips for improving direct mail response rates are presented.

Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations

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