CompUSA starts BTB loyalty program

Article Abstract:

Retailing firm CompUSA has announced a new business to business customer loyalty program in which every purchase by the customer will be considered as a free reward. The company is targeting an estimated 70 million dollar small office/home market.

Services introduction, New Products/Services, MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Company service introduction, Service introduction, Specialty stores, CompUSA Inc., CPU, Loyalty programs (Marketing)

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The no.1 reason customers defect

Article Abstract:

The problems faced by the retailers in maintaining customer loyalty are outlined. It is said that marketers need to build and rebuild the brand after the customer shopping experience, in order to lower the customer defection rate.

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Holiday online sales soar 26 percent: report

Article Abstract:

A study conducted to analyze the estimated holiday online retail spending is presented. The online sales increased by 26 percent from $19.6 to 24.6 billion.

Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Labor Distribution by Employer, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Statistics, Consumer spending, Christmas business

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