Costs and selling prices

Article Abstract:

Lumber price hikes, high construction costs and apartment shortages presentmanufactured home retailers with a means to market their products creatively toappeal to market buyers. The rising costs of site-built houses makes the manufactured home a more viable option and retailers should cash in on that advantage without sacrificing quality. Retailers should develop an advertising and promotion strategy that will effectivelycommunicate their message to consumers to boost sales and profits.

Single-family housing construction, Single family housing, Housing, Single family

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First quarter report card

Article Abstract:

Reactions about the performance of the manufactured housing industry were mixed in the first quarter of 2000, with salse continuing to grow despite forecasts of an increase in repossessions. Improved business practice in the industry and a healthy U.S. economy offsetting the cautiousness of the banks should provide stability in the market.

Marketing

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How does recovery begin?

Article Abstract:

Issues concerning the challenges facing the manufactured housing industry are presented, with reference to a decrease in stock prices, low shipment figures, and tighter lending making it difficult for buyers.

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