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Construction and materials industries

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Creating media plans that click

Article Abstract:

The factors for effective campaigning using online marketing so as to reduce cost per acquisition are discussed. The role of search engines in attaining branding and retention goals of online marketers is summarized.

Author: Margiloff, Will
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Management dynamics, Management, Company business management, Brand image, Internet marketing

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Why are search engines so crucial for marketers?

Article Abstract:

The marketers' demand for search engines has increased because of consumers' use of Internet for accessing information to solve their problems. The way words effect the performance of search engines is discussed.

Author: McCarney, Paul
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Analysis, User groups, User group

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Search: Not just paid placement

Article Abstract:

Tips to reach the broadest number of audience for search engine marketers are presented.

Author: Margiloff, Will
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005

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Subjects list: United States, Usage, Technology application, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software, Marketing industry
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