DMers entice convention-wary residents to eget out of townE

Article Abstract:

Travel and tourism personnel are using direct response media to promote tourism. They are targeting the New Yorkers who want to be away during the Republic National Convention.

New York, Sales Meetings, Influence, Political aspects, Tour operators, Conferences and conventions, Urban population

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A single customer view means money in the bank

Article Abstract:

Suggestions to implement customer-centric marketing approaches in banks by successfully managing customer data base, customer profiling and targeting are presented.

General services, Company systems management, Information management

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MetLife Bank invests in women

Article Abstract:

The move by MetLife Bank to target women market segment in order to increase women consumers' interest in personal financial management is discussed.

Women consumers, MetLife Bank N.A.

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