Direct marketing: itEs about people

Article Abstract:

Direct marketing is about knowing and understanding the customer. The more one understands the customer the better business he will see. Gene BeHage, direct marketing specialist shares his views on what he has learnt about people.

United States, Methods

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Kodiak uses direct mail to gain a bigger toehold in U.S

Article Abstract:

The direct mail advertising campaign being used by Canadian shoe manufacturer Kodiak to increase its market share is discussed.

Canada, Management dynamics, Direct Mail Advertising Svcs, Footwear, Except Rubber, Direct Mail Marketing, Rubber and plastics footwear, Management, Footwear industry, Direct mail advertising, Company business management, Direct-mail advertising

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Changing of the guard

Article Abstract:

The usage of direct marketing campaign by Sharper Image Corp. for enhancing its sales is discussed.

Household audio and video equipment, Usage, Consumer electronics industry, Sharper Image Corp., SHRP

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