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Construction and materials industries

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Distributed e-mail offers flexibility

Article Abstract:

The advantages of using the new automated e-mail marketing systems for reaching out to customers and prospective customers are discussed. This form of marketing also meets the quality standards and is cost effective apart from complying with the spam regulations.

Author: Frawley, Andrew J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising, Evaluation, Marketing industry

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E-mail's place in the marketing mix

Article Abstract:

Relevance of e-mails in marketing strategies of direct marketers is discussed.

Author: Chiocchi, Paula
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Market Targeting & Approach, Forecasts and trends, Market trend/market analysis, Market strategy

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Subjects list: Methods, United States, Usage, Electronic mail systems, E-mail, Email
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