Doubleday boosts online book club efforts

Article Abstract:

Doubleday Direct Inc, a Bertelsman-owned mail-order giant, will boost its online book clubs promotions to downplay competition from Internet booksellers. The company will launch such book clubs as Oasis (oasisbookclub.com), Black Expressions (blackexpressions.com) and Venus (venusbookclub.com) in the US over the next coming months. These book clubs will be launched with paper-based mailings, telemarketing banner ads, audience-specific Web sponsorships and targeted e-mail campaigns.

Direct Mail Advertising, Direct Mailing Services, Doubleday Direct Inc.

---

Vegetarian Times plans fresh market approach

Article Abstract:

Active Interest Media Inc., is relaunching Vegetarian Times magazine. The rehashed magazine will now target both the baby boomers, and the generation born between 1979 and 1994. Active Interest acquired the publishing rights for the magazine from Sabot, Richmond, VA.

Product introduction, New Products/Services, Periodicals, Periodical Publishers, Targets & Markets, Periodical publishing, Target marketing, Vegetarian Times (Periodical), Active Interest Media Inc.

---

Similar abstracts:

• Abstracts: Brunswick hedges its bets on 2006 forecast. Some get aggressive as market goes south
• Abstracts: Vendare concentrates on targeting with InFocus. Chrysler lets dealers customize marketing materials
• Abstracts: Ad:tech: technology smashes stereotypes. E-Commerce snares sales from retail. Sierra Trading post test impulse buys online
• Abstracts: Offline efforts boost firm's searches. Go2 gets Yahoo mobile search results in U.S
• Abstracts: Furniture.com adds to its search marketing de'cor. Game draws Columbia house members online. Ad: tech becomes an industry 'behemoth'

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.