E-mail marketers: authentic now!

Article Abstract:

Information technology service providers will be proving new e-mail authentication technology protocol sender identification to customers' shortly. The announcement was made at Email Authentication Summit in Chicago. Complete details in this context are presented.

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Lyris: Hotmail, Gmail filter more permission e-mails

Article Abstract:

E-mail delivery firm Lyris Technologies has reported that email service firms Hotmail, Gmail, MSN and Google have filtered more licensed e-mail promotions in third quarter of 2005. This filtering has increased to 9.4 percent from 5.4 in last quarter.

Computer and Data Processing Services, Computer services industry, Information technology services industry, Control, Spam (Junk email), Unsolicited bulk e-mail

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DMA requires members to authenticate E-mails

Article Abstract:

Direct Marketing Association has asked its members to certify their promotional e-mail campaigns with in 3 months. Earlier DMA (Direct Marketing Association) has issued guidelines to its members regarding e-mail promotions.

Direct Marketing Association

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