Opt-in e-mail - who's the fool?

Article Abstract:

Many electronic mail services who claim to have opt-in programs are not necessarily so. These unscrupulous e-mail marketing companies deceive both customers and advertisers. Customers are deceived into receiving e-mail they do not want, while advertisers are told that the services are opt-in when they are not. Some of these e-mail companies send e-mail to customers, who did not ask for the e-mail and instead have to tell the company to stop sending them e-mail.

Marketing procedures, Wired Telecommunications Carriers, Electronic Mail Services

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Miller to lead Focus, Rapp Collins Alliance

Article Abstract:

The Focus Agency of Dallas, TX, has formed a strategic alliance with Rapp Collins-Dallas. The alliance is expected to benefit both companies because it would combine Focus' expertise in mass brand and customer acquisition advertising with Rapp Collin's response and database marketing experience. The alliance will be headed by Focus president and CEO Mark Miller, who was also named as president of Rapp Collins-Dallas.

Strategic alliances, Advertising, Advertising and Related Services, Advertising Services NEC, Other Services Related to Advertising, Advertising services, Focus Agency

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