Engage buys AdKnowledge as industry consolidates

Article Abstract:

AdKnowledge Inc, based in Palo Alto, CA, was purchased by Andover, MA- based Engage Technologies Inc in a $193-million stock transaction. The acquisition will combine Engage's consumer profile data of online shoppers with AdKnowledge's ability to track the impact of ads in the Internet. The deal is also the latest in the online advertising industry, which has seen the consolidation of Abacus Direct Corp and NetGravity Inc in summer 1999 under a stock-for-swap merger.

AdKnowledge Inc.

---

Amplified gains CheckOut.com's assets

Article Abstract:

Amplified Inc, an Atlanta, GA-based online content services firm, disclosed that it entered an agreement to purchase the assets of defunct Internet retailer/entertainment destination CheckOut.com. Amplified intends to use CheckOut's technology with its own systems to enhance its digital content management, delivery and sales services. Terms of the acquisition have not been disclosed.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, CheckOut.com

---

KB buys EToys assets for $3.35 million

Article Abstract:

KB Toys of Pittsfield, MA, has announced that it has agreed to pay about $3.35 million for the defunct EToys trade name, Web domain name, logos and trademarks. The deal also includes the sale of EToys' software. As part of the agreement, Etoys will send e-mails to an undisclosed number of its former customers notifying them that they can shop at www.kbkids.com, KB Toys' online arm.

EToys

Similar abstracts:

• Abstracts: Leo Burnett buys down under DM company. J&C buys design orchestration. Thaon to acquire Nevada Corp
• Abstracts: McCann consolidates CRM units into MRM. Grey e marketing merges with grey direct NY.. MRM loses 'Partners'
• Abstracts: Phobo promotes to niche sites. Portal Builds Ties With Canadian Travel Agencies. Travelocity, MasterCard share a ride

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.