Forrester: E-commerce reaching mainstream

Article Abstract:

A new study by Forrester Research shows that more and more people are opening up to e-commerce for making purchase decisions, both online and offline. Retailers are making efforts to cash in on the new opportunity on the web to increase online sales.

United States, Equipment Purchase Analysis, Purchasing, Surveys, Electronic commerce, E-commerce, Consumers

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Mercent, Coremetrics offer joint platform

Article Abstract:

The online retail merchandising technology provider Mercent Corp. is collaborating with Coremetrics Inc. for launching new online marketing platform. Complete details in this context are presented.

Prepackaged software, Alliances, partnerships, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Computer software industry, Software industry, Marketing research firms, Coremetrics Inc., Alliances and partnerships

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