Time to boot up

Article Abstract:

An increasing number of marine manufacturers are requiring their dealers to install electronic dealer-access systems after experiencing the ease and efficiency of doing business online and seeing the minimal price of adopting the technology. Mercury Marine, for instance, has directed its top dealers to use MercNet and Midas when performing such transactions as ordering parts, filing warranty claims and checking product history.

Goods & services distribution, Transportation Equipment and Supplies (except Motor Vehicle) Wholesalers, Ships, Boats & Parts Whsle, Transportation equipment wholesalers

---

Mercury outlines new strategy

Article Abstract:

Mercury Marine has outlined a three-pronged strategy to revitalize the sagging recreational marine industry. The strategy gives greater emphasis on product, service and branding changes. Specifically, 11 new four-stroke engines will be unveiled in 1999. However, a plan to sell Quicksilver parts and accessories through mass distribution channels was temporarily shelved due to opposition from dealers.

Strategy & planning, Engine, Turbine, and Power Transmission Equipment Manufacturing, Marine Engines & Turbines, Brunswick Corp. Mercury Marine Div.

---

Similar abstracts:

• Abstracts: Free towing service packages becoming a boat-sales staple. Fishing interests push water cleanup bill. Engine bans remain hot California issue
• Abstracts: OMC results getting better; debt restructuring near. FPI settles suits, acts to raise stock price. Plant closed as Wellcraft centralizes
• Abstracts: Go Sailing improves on 1997 showing. Brunswick appealing $133M verdict

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.