Greco needs to repair DMAEs relationship with AIM

Article Abstract:

In view of the recent appointment of John A. Greco Jr., as the chief executive officer of Direct Marketing Association (DMA), suggestions are offered to revive the Association of Interactive Marketing, the interactive division of DMA.

Management dynamics, Executive changes & profiles, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Management, Officials and employees, Appointments, resignations and dismissals, Chief executive officers, Company business management, Direct Marketing Association, Subsidiaries, divisions and units, Interactive marketing, Greco, John A. Jr.

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Don't forget the basics amid all the buzz

Article Abstract:

The effects of blogs and consumer generated product ratings on purchasing behavior of customer are presented.

Usage, Weblogs, Blogs

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Privacy can help, not hinder, customer trust

Article Abstract:

Marketing tips for online retailers to gain customer trust with relation to direct marketing are presented.

Marketing procedures, Other Justice, Public Order, and Safety Activities, Privacy, Nonstore Retailers, Marketing, Privacy issue, Online shopping, Company marketing practices

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