How to market technology on television

Article Abstract:

Direct sales, retail impact and continuity are the three different financial models that marketers use in selling technical products through direct response TV. The direct sales model is used by retailers such as Value America, Reliant and the Computer Store. It is based on traditional infomercial CPO media ratios that can be measured quickly. The retail impact model relies on infomercials to educate consumers on the features of the products being sold. The continuity model is based on the lifetime valuation estimate of consumers who subscribe to a monthly fee service.

TV Ad Approach & Copy, Television advertising, Market strategy

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Advertising's dirty little secret

Article Abstract:

The need for advertising professionals to adopt creative advertising is discussed.

Advertising and Related Services, Innovations, Advertising services, Advertising, Advertising consultants

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The high cost of a free pitch

Article Abstract:

The need for marketing agencies and their clients to come together and devise marketing and advertising plans suiting each others requirements rather than treading the archaic paths is discussed.

Forecasts, trends, outlooks, Management dynamics, Methods, Management, Forecasts and trends, Market trend/market analysis, Company business management, Integrated marketing communications

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