IBM-Equifax alliance takes piece of E-commerce pie

Article Abstract:

International Business Machines Corp. of Armonk, NY, announced that it has recently formed a strategic alliance with Equifax Inc. of Atlanta, NY, in a move to bolster electronic commerce. Both companies cited consumer security fears and the inability of firms to verify identities during online transactions as the two major barriers to e-commerce. Under the alliance, IBM will provide and market the software, while Equifax will supply remote identity-verification services. Equifax will also serve as the third party that issues, renews and nulls digital certificates. The digital certification is slated to be released in July 1998.

Office & Computing Machines, Credit Checking Vendors, Office equipment, International Business Machines Corp., Credit bureaus, Equifax Inc.

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AOL, NetGrocer ink marketing deal

Article Abstract:

America Online has recently formed a marketing deal with NetGrocer, an online grocery merchant, underwhich exclusive rights will be given to NetGrocer to sell groceries on AOL's proprietary service and on its Web site at www.aol.com. Under the deal, AOL will receive a guaranteed minimum payment of $15 million over the duration of the agreement, which runs for three years on the service and two years on the site. NetGrocer's products will be showcased on AOL's service in several different channels, including lifestyle, shopping, interests, personal finance and health.

Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, America Online Inc., NetGrocer

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Bride's, WeddingChannel.co aim to create e-prospecting gold mine

Article Abstract:

Bride's Magazine and Internet firm WeddingChannel.com have signed a cross-marketing deal that would give advertisers multiple access to couples-to-be and newlyweds. Under the deal, WeddingChannel.com has added a Bride's-branded content to its Web site offering Bride's on Location information and chances to enter contests and sweepstakes. In addition, WeddingChannel.com is Bride's on Location's exclusive sponsor while Bride's advertisers gain access to the brides-to-be registered at the Web site.

Periodical Publishers, Women's Periodicals, Women's magazines, Bride's Magazine

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