KC Newspaper carves segments by channel, news interest

Article Abstract:

Kansas City Star, a newspaper and subsidiary of Knight-Rider will be segmenting the newspaper market on the basis of news readers and also based on various channels like online, print etc. The company is collaborating with Apollo Data Technologies in this regard.

Marketing procedures, Newspapers, Marketing, Newspaper publishing, Market segmentation, Company marketing practices, Kansas City Star Co.

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Casio calculates campaign for new marketing site

Article Abstract:

E-mail marketing program of Casio Inc., whic unveiled new Web site 'Casiousa.com,' is discussed.

Office machines, not elsewhere classified, Services introduction, New Products/Services, Office equipment and supplies industry, Office equipment industry, Company Web site/Web page, Web sites (World Wide Web), Web sites, Company service introduction, Service introduction, Casio Inc.

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E-mail is powerful retention tool despite challenges

Article Abstract:

The usage of e-mail marketing strategy as a useful customer retention method is discussed.

Methods, Customer relationship management

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