Kids' theme yields adult order size

Article Abstract:

Fat Hat Factory is enjoying an average sales order of $195 three weeks after mailing 7,000 copies of its summer catalog, which resembles a children's story book. The Quechee, VT-based cataloger and retailer of women's clothing and hats has a target audience of professional women with annual incomes of $50,000-$100,000. The story book theme pervades the 26- page catalog, which measures 8 in by 6 in. The catalog is divided into four sections, namely Basketweave, Washable Linen, Nantucket Terry and Travelwear.

Fat Hat Factory

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Frederick's of Hollywood dons new spring look

Article Abstract:

Frederick's of Hollywood Inc has revamped its 76-page catalog, resulting in increased response rates. According to Danielle Savin, Frederick's VP of direct marketing, the company has improved presentation of lingerie and special-occasion attire by eliminating 'items that were not paying for their space.' The catalog has over 400 items that carry prices ranging from $8 for lace crotchless panties to $160 for a limited-edition designer red silk gown.

Frederick's of Hollywood Inc.

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Spiegel Shifts Product Lines; More Tweaks Coming in '02

Article Abstract:

Downers Grove, Ill.-based Spiegel Inc. is considering eliminating its designer label products as it updates its line of apparel products. Spiegel, which is a mail order clothing giant with 5 million fall/winter catalogs, is led by president and chief executive officer Melissa Payner.

New Products/Services, Mail Order Houses, Catalog and mail-order houses, Direct Marketing, Mail order business, Spiegel Inc., SPGLA

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