Largest magazine seeks to break record

Article Abstract:

Conde Nast Publications Inc. of New York has launched a 5,000-piece mail campaign to the advertisers in its Bride's magazine to tout and increase advertising profit for February/March 1999 issue. The issue is traditionally the largest of the magazine's because of the annual introduction of new spring bridal fashion. Conde Nast's three-part mailing will target past advertisers, their agencies and businesses the magazine hopes to take on as advertisers. The mail campaign, expected to surpass Bride's record as the largest consumer ever published, plays up the magazine's nearly 5 million readers and a bolstered number of press impressions.

Advertising, Women's Periodicals, Direct Marketing, Women's magazines, Conde Nast Publications Inc., Bride's

---

TV Guide eyeing direct response travel advertising

Article Abstract:

TV Guide, the top weekly publication in the US, is trying to integrate additional direct response travel spots to improve its advertising amidst efforts by new publisher Dick Porter to target the young domestic travel market. Direct response benefits from TV Guide's current low numbers of readers per copy and high circulation numbers. The television entertainment weekly publication which is published by News Corp. of Sydney, Australia, retains major broadcasters as its biggest advertisers. TV Guide presently has 38 million readers an 10 million subscribers.

Australia, Geographic, Demographics, Periodicals NEC, Periodicals, The News Corporation Ltd.

---

Poor service prompts boycott; more problems expected, analyst warns

Article Abstract:

Dissatisfied customers are boycotting the online computer and entertainment goods retailer Buy.com Inc, a situation that other Internet retailers may find themselves in. Wrong billings and undelivered goods were among the customer complaints, and it took the company weeks to remedy the problem. Observers say Buy.com's predicament may soon be a common occurrence as a number of sites rush in to take advantage of the Internet boom.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, Buy.com Inc.

Similar abstracts:

• Abstracts: Esprit searches its stores for models. Po'Boys serves DM to help expansion. Gillette hopes its first DM campaign for women will give it an edge
• Abstracts: Brown, Ross Llewellyn merge, seek to cross-sell services. Thompson, Phoenix form agency, eye auto industry. True North merges Modem Media, Poppe Tyson
• Abstracts: Firm set to drop videocassette co-op. Web site partners National Media, Cendant
• Abstracts: LLKFB wins long distance account. Insurer Outsources to better serve older customers
• Abstracts: Fingerhut acquires Arizona mail order. VOIPs' a breath of fresh air for service calls

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.