LetEs get back our share of the recreational buck

Article Abstract:

The recreational marine industry needs an effective marketing campaign to become a significant portion of the recreational vehicle industry. A collective campaign for the industry instead of individual company marketing will be a better approach.

Motor vehicles and car bodies, Motor homes, Recreational vehicle industry

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Cobia purchase puts Maverick on the fast track

Article Abstract:

The purchase of the Cobia brand of boats by Maverick Boats has lead to its expansion into new markets. The various marketing strategies being used by Maverick are discussed.

Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger

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PWC sheds bad-boy image, gains market share

Article Abstract:

The reasons behind increase in sales of personal watercraft vessels by 10% in 2005 are presented.

Personal watercraft, Industry sales and revenue

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