Lightning source powers e-book rise

Article Abstract:

Lightning Source has entered into a partnership with Simon and Schuster Inc to convert the trade publisher's 12,000 backlist titles into digital format. The transaction will enable veteran publisher Simon and Schuster to expand the reach of its digital content. Under the agreement, Lightning Source will become the primary digital fulfillment company of Simon and Schuster to help it increase the number of available titles and enhance the reach of its existing digital content offerings.

Strategic alliances, Lightning Source

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Coolsavings expects lower Q1 results

Article Abstract:

Internet couponer Coolsavings.com announced that its earnings for 1st qtr 2001 would be less than half of analysts' expectations. The company said revenues for the quarter ending Mar 31, 2001, would amount to only $6 million, $8.1 million less than its revenues for the same quarter in 2000. Analysts were expecting Coolsavings to generate revenues of $12 million. The company is also eliminating 67 jobs, 25% of its total workforce, as a result of a decline in revenues.

Sales, profits & dividends, Other Services Related to Advertising, Couponing Services, Coupon services, Coolsavings.com

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Maxim hopes for slam dunk with NCAA basketball contest

Article Abstract:

MaximOnline, an online men's magazine, plans a multichannel marketing strategy to raise awareness of its NCAA college basketball tournament promotion called Maxim Madness. The promotion is designed to drive traffic to MaximOnline.com and to increase the magazine's membership base. Recently, MaximOnline sent around 100,000 e-mail messages to Web site members in an effort to attract the 18 to 34-year-old male audience.

Advertising, MaximOnline

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