MAPS: only verified opt-in is true opt-in

Article Abstract:

Distribution lists for direct electronic mail marketing can be created through reactive opt-out; proactive opt-out; unconfirmed opt-in; confirmed opt-in; and verified opt-in. For instance, reactive opt-out needs no permission when adding an address to a list but is incumbent upon mailbox owners to remove their addresses from mailing lists. On the other hand, proactive opt-out authorizes an agency, such as the FCC or the USPS, to maintain a list of addresses whose owners do not wish to receive unsolicited bulk e-mail.

Strategy & planning, Advertising Management-Direct Mail, Marketing management, Direct mail advertising

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Old-Ecomomy Lessons for Web Marketers

Article Abstract:

Marketing via the Internet means using well-established practices that predate the Internet.

Marketing, Advertising, New Electronic Marketing, Marketing/Advertising Theory, Abstract

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