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Construction and materials industries

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Magazine helps consumers shop smart

Article Abstract:

Non profit publishing giant Consumers Union has launched new consumer magazine for consumers. This magazine will feature all information about day-to-day products.

Author: Smith, Nicola
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Services introduction, New Products/Services, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Company service introduction, Service introduction, Business magazines

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Infomericals: right back after these messages

Article Abstract:

The benefits of using informericals as easy tool for analyzing television advertising campaign effectiveness are discussed.

Author: Marcum, Nancy K.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Usage, Evaluation, Television advertising, Infomercials

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