Mail monitoring firm adds utility category to database

Article Abstract:

marketIQ Inc., a direct mail-package archiving company, has annexed the utility category to its database, as it foresees utilities to monitor their competitors' marketing initatives amid impending deregulation in the industry. Company vice president of marketing Marcia Waite estimates that the utility database, scheduled for roll-out in June 1998, will encompass some 10,000 mailings from all types of utilities, and will be targeted by mail to several utility marketing managers across the US by end-May 1998. The Fair Haven, NJ-based firm notes that its DirectIQ database encompasses scanned images and analysis of more than 10,000 credit-card or loan solicitations; 10,000 insurance mailings; and 5,000 financial-services offers available for vieweing at www.marketiq.com.

Company Planning/Goals, Services introduction, Company Data, marketIQ Inc.

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Direct Media finally debuts 250,000-name catalog link list

Article Abstract:

Acxiom Corp., a subsidiary of Greenwich, CT-based Direct Media Inc. (DMI), has finally unveiled its list of 250,000 e-mail addresses compiled through a catalog-request service catalog Catalog Link. The company states that the Catalog Link list, available at www.cataloglink.com, is similar to conventional marketing response lists as it includes only people who are interested in shopping and catalogs. DMI earlier planned an April debut of the list but it reportedly took longer than anticipated to prepare the list for mailing. A charge of $150 per thousand names is imposed. The list will be managed by DMI's E-Mail Campaign Management service.

Product introduction, Acxiom Corp., Direct Media Inc.

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DM marks big change for insurance firm

Article Abstract:

Amica Mutual Insurance Co., a company based in Lincoln, RI, intends to launch a mail campaign of an undetermined size in late July 1998, a step away from its long-standing policy of focusing mainly on word-of-mouth referrals to attract new clients. The company already start testing the new strategy by mailing 10,000 pieces each to Portland, OR, Albany, NY, Rochester, NY, Milwaukee, WI, and Knoxville, TN. The mailing strategy of Amica Mutual, which has 40 offices in the US, is targeted to 18 cities in mostly new markets.

Marketing procedures, Property & Liability Insurance, Direct Property and Casualty Insurance Carriers, Promotion, Property and casualty insurance, Amica Mutual Insurance Co.

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